His name is Scooter Braun, and he discovered Justin Bieber on YouTube (and is now his manager). A friend introduced me to him at a party in San Francisco last year, and the whole conversation was hilarious. “Are you 16?” was the first thing he asked me, so you know, off to a great start. I had a hard time believing this was the guy who was responsible for Justin Bieber taking over the world (this was before “Boyfriend” came out, which—no shame—I really like), so he pulled out his phone and showed me the texts Justin had sent him earlier that day. I watched him do that, and I was just like, wait, did I just witness a real life humble brag? Somehow we started talking about meeting people, and he told me this: “Dude, you need to embrace your awkwardness. Use it to your advantage. See someone you want to talk to? Go up to them and be like, Hey, I’m Joey and you know what, I’m awkward, oh well, how are you, and can I buy you a drink?” And then he left, and that was the time I met the guy who made Justin Bieber famous.